What you will getWhat You'll Learn in This Book• How to choose the right platforms and turn your profile into a landing page• How to define your audience and build content pillars that make planning easy• How to write captions and shoot short-form video that actually get engagement• How to manage community, handle complaints, and work with local influencers• How to run a simple first paid campaign and measure what matters• A sequenced 90-day plan to build a sustainable social media systemDescribe the primary outcome buyers can expect.Highlight any instant assets or access they receive.What's includedA PDF that clearly outlines the steps involved in approaching social media marketing as a powerful marketing channel rather than a trial and error